When automation miss the marks

When automation miss the marks



I recently go a message in LinkedIn...

Usually these messages are sponsored Ads...

But there is an distinguished example which comes from a connection I have...

I already got 7 messages from a person I never reply...

But he is continuing sending me messages... 

They are a kinda relevant to me, but lacks of context why I am bombarded with it. 

When I agreed to got these? 

Did you ask me to continue?

That pushing, type of cold messaging style, nor personalized bothers me, and makes me feel frustrated...

As a marketer I always try to make meaningful connections with the next customers, partners, stakeholders, potential colleagues, but that salsy approach, not looking to see that the other side is not interested is freaky. 

I am sure that he may have good intentions, and is overlooking what happen after he sends a message, but that miss most of the relevancy and personalization engagement behavior signals wee need to monitor as good marketing and sales experts.   

The video screenshot with the messages

Similar approaches I wrote in the past: Survey?; Email marketing hacks?; LinkedIn newsletters?





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