10leva

Personalized: Customer Strategy in the Age of AI It took me almost a year to finish it. The book is so practical and thoughtful. AI era is here...  Rules stays the same...  Experience and timing are wins... Businesses need to adapt... Personalization programs lead to more delighted and loyal customers... Leading the change is complex in organizations stuck in the past. Here is a list of excerpts from the book: … 📖 “Historically, any B2B company, especially one selling long-cycle products or services, keenly understood that the key to success was making its clients successful.” … “I also knew that my team would have to take more risks and move much faster in order to take advantage of the rapid learning-loop cycle that enables personalization. I gave them the license to do so, seeing every experiment that failed as a chance to learn. We energized the company dramatically.” … "As we gradually automate more of the execution, it makes it much easier to focus on [that] creati...