Quantum Marketing
Quantum Marketing
Forward thinker and inspirational author. @RajaRajamannar
Great book that presents what to expect in the marketing world in the next decade, how to perform trough the new technologies that are coming like AI, IoT, VR, AR, etc.
Also, how to improve your understanding of all the paradigms in marketing science created before and the new flows that are driving marketers nowadays. You can read about many more core concepts and advice coming from the successful person behind the titles of Mastercard's CMO & CCO Raja Rajamannar.
Thans for the book and wish all marketers read the book soon.
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