*|FNAME|*

 "Hello/Hi *|FNAME|* is a merge tag for the first name of a contact used in automated email platforms.

Real examples for usage of the tag:

A good one:

A bad one: (there is a space before the comma)

These emails are from world-class companies.

Is automation helping it here?

Is personalization a good choice for simple emails? 

If I receive emails like these maybe thousands of people also get it. 

There is a knowledge gap for how to make it or missing a QA tester.

Maybe a human send it by pressing a single button and that's it?

A search query "How to set a merge tag"